01 / SEO

What our SEO service covers

We handle the full scope of SEO - from the technical foundations through to content and authority building. Every engagement starts with understanding where you are now and building a plan to get you where you need to be.

Technical SEO audits

Crawl analysis, indexation, site architecture, internal linking, and structured data review. We identify the technical issues holding your site back and fix them in priority order.

On-page optimisation

Title tags, meta descriptions, heading structure, content quality, and keyword targeting. We make sure every page on your site is working as hard as it can for the terms that matter.

Content strategy and link building

We plan and create content that targets the queries your customers are searching for, and build authority through genuine, relevant links. No shortcuts, no risk.

Local SEO

Google Business Profile optimisation, local citations, and location-specific content. If your customers are in Perth or Western Australia, we make sure you show up when they search.

Site speed and Core Web Vitals

Page speed is a ranking factor and a conversion factor. We audit and optimise load times, layout shifts, and interactivity so your site performs on every device. See how we built this site to score 100/100 on Lighthouse.

Ongoing SEO management

Monthly retainer engagements covering technical monitoring, content publishing, link building, and performance reporting. SEO is not a one-off project - it is an ongoing investment.

02 / AEO

Answer engine optimisation

Search is changing. Google AI Overviews, ChatGPT, and Perplexity now answer queries directly - often without a click. If your content is not structured in a way these systems can understand, you are invisible to a growing share of search traffic. AEO works alongside SEO, not instead of it. Read our plain-English guide to AEO for the full picture.

Structured data and schema markup

We implement and maintain the structured data that helps search engines and AI systems understand your business, services, and content. This is the technical foundation of AEO.

Content optimisation for AI

We structure your content so it can be directly cited by AI systems. Clear answers, authoritative sourcing, and logical content hierarchy that machines can parse and reference.

Entity building and authority

We establish your business as a recognised entity across the web - consistent information, authoritative mentions, and clear topical relevance that AI systems use to determine who to cite.

AI Overview monitoring

We track how your business appears in AI-generated search results and adapt strategy based on what these systems are doing with your content.

How we work

Every SEO engagement follows the same disciplined process.

1

Audit

We review your site, your competitors, and your current search visibility. You get a clear picture of where you stand and what is worth fixing.

2

Strategy

We build a prioritised plan based on what will move the needle fastest. No generic recommendations - a plan built for your site, your market, and your goals.

3

Execute and report

We do the work and report on progress monthly. You will always know what we did, what changed, and what we are doing next.

Frequently asked questions

Common questions about SEO services.

Honestly, anyone who gives you a firm timeline without seeing your site first is guessing. That said, for most sites we work with, you will start seeing movement in rankings and organic traffic within three to four months. Meaningful results - the kind that actually shift your lead volume - typically take six to twelve months. The first thing we do is a technical audit and competitive analysis so we can give you a realistic picture before any work starts.

AEO stands for Answer Engine Optimisation. It is about making sure your business shows up when people use AI-powered search tools like Google AI Overviews, ChatGPT, or Perplexity to find answers. These tools pull information from websites and present it directly, often without the user clicking through. If your content is not structured in a way these systems can understand, you are invisible to a growing share of search traffic. AEO builds on your existing SEO - better structured data, clearer content, and authoritative sourcing - so you appear in both traditional and AI-driven results. Read our full guide to AEO to understand how it works and whether it suits your business.

Every project is scoped individually. We offer ongoing retainers for SEO management and one-off audits if you just want to know where you stand. Because you are working directly with one senior consultant - not through an agency with layers of account managers - costs are lower and there is no hidden overhead. Get in touch and we will give you a clear scope and quote based on your situation.

Yes. We work across Shopify, WordPress, Webflow, Squarespace, and custom-built sites. Most of our SEO projects are either ground-up technical audits and optimisation, or ongoing content strategy and link building. If your site is slow, not ranking, or you are not sure whether it is pulling its weight, we can take a look.

Google Ads puts you in front of people who are actively searching right now - it is the fastest lever you can pull. SEO builds your organic presence over time so you are not paying for every click forever. Most clients start with one and layer in the other once the first channel is performing. We offer both and will recommend what makes sense for where you are today.

Ready to grow your organic traffic?

Tell us about your business and we will show you where the SEO opportunities are.

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