Strategy
Digital strategy
Channel selection, budget allocation, and campaign architecture based on your goals and market. Not a templated deck - a working plan built for your organisation.
What I do.
Strategy, execution, and measurement. One senior consultant doing all three. Below is what each area covers.
Build.
Before a dollar is spent on media, the groundwork. Good marketing starts with understanding your organisation, your customers, and the competitive landscape. Design the system before you turn it on.
Audience
Audience research
Who your customers are, where they spend time online, and what motivates them. First-party data, platform insights, competitive research.
Architecture
Campaign architecture
Account structures, naming conventions, audience segmentation, and creative frameworks. Built for performance and scale from day one.
Tracking
Tracking and measurement setup
GA4, Google Tag Manager, conversion tracking, and event configuration. Every meaningful action captured before campaigns go live. Analytics services.
Web
Website design and development
Fast, conversion-focused websites built from scratch. Clean code, mobile-first, security-hardened, structured for SEO. See how this site scored 100/100 on Lighthouse, or read about web design services.
Landing pages
Landing pages
Dedicated pages built to convert traffic from paid campaigns. Tailored messaging, clear calls to action, tracking baked in.
CRO
Conversion rate optimisation
Improving what you already have. Page speed, user experience, form flows, and layout testing to get more from existing traffic.
Need a website, a landing page, or a full digital strategy?
Let's talk →
Build · Inline prompt
Run.
Campaigns across the channels you actually need. Daily bid management, creative testing, audience refinement. The day-to-day work that compounds over months, not the launch-day fireworks.
Google Ads
Google Ads
Search, Shopping, Display, YouTube, and Performance Max. Structured campaigns built for intent capture and efficient spend. Plus Google Ad Grants for eligible not-for-profits. See Google Ads management or what it costs in Australia.
Paid social
Paid social
Campaigns across Meta, LinkedIn, TikTok, Reddit, and Snapchat. Paid media for reach and conversions, paired with organic strategy. See paid social services.
SEO
SEO
Technical audits, content strategy, on-page optimisation, and link building. Sustainable organic growth, not shortcuts. See SEO services.
AEO
Answer engine optimisation
Google AI Overviews, ChatGPT, and Perplexity now answer queries directly - often without a click. Optimise your content and structured data to show up in those answers too. See how AEO works alongside SEO or read the plain-English guide.
Already running campaigns but not sure they're working?
I can take a look →
Run · Inline prompt
Measure.
Data without context is noise. Reporting that tells the full story - what happened, why, and what to do next. Every number tied to a business outcome.
Setup
Analytics setup
Google Analytics and conversion tracking so every meaningful action on your site is captured. You'll know exactly how many leads, sales, or enquiries your marketing generates. See analytics and tracking services.
Dashboards
Live dashboards
A single place to see how your marketing is performing, in real time. No logging into five different platforms. The numbers that matter, in plain language.
Insights
Performance insights
Which channels are doing the actual work. Multi-touch attribution and assisted conversions, so you can invest budget where it earns rather than where it gets credit.
Reporting
Monthly reporting
A clear monthly report - what happened, why it happened, and what I'm doing next. Written for business owners, not marketing specialists.
Things people ask.
01What does a digital marketing consultant actually do?+
At Grove Foundry, one person handles everything end-to-end: planning the strategy, building the campaigns, managing the day-to-day optimisation, and reporting on what is working. No layers of a larger team between you and the work.
02How do I know if my website is performing well?+
The honest answer is that most business owners do not know, because their analytics are either not set up properly or they're looking at the wrong numbers. I start by making sure tracking is configured correctly, then focus on the metrics that tie back to revenue: conversion rate, cost per lead, and which channels drive real enquiries. Not pageviews or bounce rate in isolation.
03Can you help with my Shopify or WordPress website?+
Yes. I work across Shopify, WordPress, Webflow, Squarespace, and custom-built sites. Most web projects are either ground-up builds focused on speed and conversion, or fixing performance and SEO issues on existing sites. If your site is slow, not converting, or you're not sure whether it's pulling its weight, I can take a look and tell you what is worth fixing.
04What's the difference between hiring an agency and a consultant?+
Agencies are usually built around layers: a salesperson, an account manager, a strategist, and the person doing the day-to-day work. That structure has its place, especially for very large campaigns. With a consultant, you get the senior person directly, which often means faster decisions, fewer handoffs, and a closer connection between strategy and execution. The trade-off is capacity - a consultant takes on fewer clients, so the attention per client is higher.
05Do you work with not-for-profits and government organisations?+
Yes - it is some of the work I most enjoy. I have managed campaigns for state and local government bodies, including tourism boards and councils, as well as not-for-profits. For eligible not-for-profits I also set up and manage Google Ad Grants, which gives up to $10,000 per month in free Google Search advertising. If you are a not-for-profit, that is usually the first conversation we have.
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Every organisation is different. Tell me about yours - two lines about what you're trying to do, and we'll find 30 minutes that works.
Pick a service, any service.