What we do
Every engagement is structured around three pillars. We build the strategy, run the campaigns, and measure the results. Here is what that looks like in practice.
The three pillars below — Build, Run, Measure — are how we structure every engagement. Not as a framework for its own sake, but because strategy, execution, and measurement genuinely need each other. Get all three working together and the results compound. Focus on one or two and you tend to get a lot of activity without much to show for it.
Strategy and infrastructure
Before we spend a dollar on media or write a single line of ad copy, we do the groundwork. Good marketing starts with understanding your organisation, your customers, and the competitive landscape. We design the system before we turn it on.
Digital strategy
Channel selection, budget allocation, and campaign architecture based on your goals and market. Not a templated deck. A working plan built for your organisation.
Audience research
We identify who your customers are, where they spend time online, and what motivates them. First-party data analysis, platform insights, and competitive research.
Campaign architecture
Account structures, naming conventions, audience segmentation, and creative frameworks. Built for performance and scale from day one.
Tracking and measurement setup
GA4, Google Tag Manager, conversion tracking, and event configuration. We make sure every meaningful action is captured before campaigns go live. Learn more about our analytics services.
Website design and development
Fast, conversion-focused websites built from scratch. Clean code, mobile-first design, security-hardened, and structured for SEO from day one. No bloated templates or unnecessary plugins. See how we built this site to score 100/100 on Lighthouse. Learn more about our web design services.
Landing pages
Dedicated pages built to convert traffic from paid campaigns. Tailored messaging, clear calls to action, and tracking baked in from the start.
Conversion rate optimisation
Improving what you already have. Page speed, user experience, form flows, and layout testing to get more results from existing traffic.
Campaign execution
This is where the strategy meets the real world. We manage campaigns across the channels that matter for your organisation. Daily optimisation, creative testing, bid management, and audience refinement. The unglamorous work that separates good marketing from great marketing.
Google Ads
Search, Shopping, Display, YouTube, and Performance Max. Structured campaigns built for intent capture and efficient spend. We also set up and manage Google Ad Grants for eligible not-for-profit organisations. Learn more about our Google Ads management.
Paid social
Campaigns across Meta, LinkedIn, TikTok, Reddit, and Snapchat. Paid media for reach and conversions, paired with organic content strategy to keep your presence consistent between campaigns. Learn more about our paid social services.
SEO
Technical audits, content strategy, on-page optimisation, and link building. Sustainable organic growth, not shortcuts that create risk. Learn more about our SEO services.
Answer engine optimisation
Search is changing. Google AI Overviews, ChatGPT, and Perplexity now answer queries directly - often without a click. We optimise your content and structured data so your business appears in these AI-generated answers, not just traditional search results. AEO works alongside SEO, not instead of it. Learn more about how AEO works alongside SEO, or read our plain-English guide to AEO.
Reporting and analytics
Data without context is noise. We build reporting that tells the full story: what happened, why it happened, and what we are doing about it. Every number is tied to a business outcome.
Analytics setup
We configure Google Analytics and conversion tracking so every meaningful action on your website is captured. You will know exactly how many leads, sales, or enquiries your marketing generates. Learn more about our analytics and tracking services.
Live dashboards
A single place to see how your marketing is performing, updated in real time. No logging into five different platforms. Just the numbers that matter, in plain language.
Performance insights
Understanding which channels and touchpoints actually drive results. We show you the full picture, not just the last click, so you can invest your budget where it counts.
Monthly reporting
A clear monthly report that tells you what happened, why it happened, and what we are doing next. Written for business owners, not marketing specialists.
Frequently asked questions
Common questions about working with a digital marketing consultant in Perth.
At Grove Foundry, it means one person handles the full picture: planning the strategy, building the campaigns, managing the day-to-day optimisation, and reporting on what is working. You are not handed off between a sales team, a strategist, and a junior account manager. The person you speak to is the person doing the work.
The honest answer is that most business owners do not know, because their analytics are either not set up properly or they are looking at the wrong numbers. We start by making sure tracking is configured correctly, then focus on the metrics that actually tie back to revenue: conversion rate, cost per lead, and which channels are driving real enquiries. Not pageviews or bounce rate in isolation.
Yes. We work across Shopify, WordPress, Webflow, Squarespace, and custom-built sites. Most of our web projects are either ground-up builds focused on speed and conversion, or fixing performance and SEO issues on existing sites. If your site is slow, not converting, or you are just not sure whether it is pulling its weight, we can take a look and tell you what is worth fixing.
At an agency, your account typically moves through layers: a salesperson, an account manager, then a junior who does the actual work. You pay for that structure whether you need it or not. With a consultant, you get the senior person directly. Faster decisions, fewer miscommunications, and lower costs because you are not funding a team of people who never touch your account. The trade-off is capacity — a consultant takes on fewer clients, which is why the attention and quality tends to be higher.
Yes, and it is a significant part of our experience. We have managed large-scale digital campaigns for government at both state and federal level, including high-budget Google Ads and paid social across multiple platforms. For nonprofits and NGOs, we also set up and manage Google Ad Grants, which gives eligible organisations up to $10,000 per month in free Google Search advertising. If you are a not-for-profit, that is usually the first conversation we have.
Let's talk about what you need
Every organisation is different. Tell us about yours and we will recommend the right approach.
Get in touch