Social media marketing
Reach your audience where they scroll. Paid social advertising, campaign setup, creative strategy and ongoing optimisation across every major social platform - managed by one senior consultant, not an agency chain.
Every major platform, one point of contact
We plan, build and manage social media marketing campaigns across all major platforms. Whether you are targeting consumers on Instagram, professionals on LinkedIn or niche communities on Reddit - every campaign is managed by one experienced consultant.
Meta (Facebook and Instagram)
Feed, Stories, Reels and Messenger ads. Audience targeting by interest, behaviour, lookalikes and custom lists. The broadest reach and most mature ad platform for B2C businesses.
Sponsored content, message ads and lead gen forms. Ideal for B2B, recruitment and professional services. Higher CPMs but stronger intent and more precise professional targeting.
TikTok
In-feed video, Spark Ads and lead generation campaigns. Short-form creative for brand awareness and conversions. Strong performance with younger demographics and e-commerce.
Promoted posts and conversation ads. Reach niche communities with high intent and low CPMs. Effective for tech, gaming, finance and hobby-driven audiences.
Snapchat
Story, collection and dynamic product ads. Strong for younger demographics and e-commerce. Lower competition means lower costs for the right audience.
Strategy that goes beyond boosting posts
Boosting a post is not a social media marketing strategy. We build paid social campaigns around your business goals - targeting the right people, testing creative systematically and optimising toward actual conversions.
Audience research and targeting
Custom audiences, lookalikes, interest stacking and exclusion lists. We find who converts, not just who clicks. Every campaign starts with understanding your ideal customer.
Creative strategy
Thumb-stopping visuals and copy tailored to each platform. No repurposed Google Ads banners. We brief creative that fits how people actually use each platform.
A/B testing
Systematic creative and audience testing to find winners and cut waste. We test one variable at a time so you know exactly what is driving results.
Retargeting and funnel building
Warm audiences through multi-touch sequences from awareness to conversion. Website visitors, video viewers and engaged users brought back at the right moment.
How we work
Every paid social engagement follows the same disciplined process.
Audit
We review your existing campaigns, audiences and creative. If you are starting from scratch, we analyse your competitors and your target audience to build the brief.
Strategy
Platform selection, audience mapping, creative briefs and budget allocation based on your goals. You approve the plan before any spend goes live.
Launch and optimise
Campaign build, daily monitoring, weekly optimisation and monthly reporting. We adjust targeting, creative and budgets based on what the data tells us.
Frequently asked questions
Common questions about social media marketing and advertising.
Every project is scoped individually based on the number of platforms, campaign complexity and your ad budget. Because you are working directly with one senior consultant - not through an agency with layers of account managers - costs are lower and there is no hidden overhead. Get in touch and we will give you a clear scope and quote based on your situation.
It depends on your audience. Meta is the strongest starting point for most B2C businesses - broad reach, mature targeting and strong conversion tools. LinkedIn is the go-to for B2B, recruitment and professional services. TikTok works well for younger demographics and brand awareness. We will recommend what makes sense for your business after understanding who you are trying to reach.
They complement each other. Social media advertising builds demand and puts your brand in front of people who are not actively searching yet. Google Ads captures demand from people who are already looking. Most clients start with one and layer in the other once the first channel is performing. We offer both and will recommend what makes sense for where you are today. Learn more about our Google Ads management.
Platform minimums vary, but we recommend starting where you can gather enough data to optimise meaningfully - typically $1,500 to $3,000 per month in ad spend for a single platform. Management fees are separate and quoted upfront. We would rather you start smaller and scale based on results than burn through budget without enough data to learn from.
Platform metrics plus GA4 conversion tracking. We tie everything back to business outcomes - leads, sales, enquiries - not vanity metrics like impressions or reach. You will get a clear monthly report showing what your ad spend actually generated. Learn more about our analytics and tracking services.
Ready to reach your audience on social?
Tell us who you are trying to reach and we will show you which platforms and formats make sense.
Get in touch