Google Ads management
Search, Shopping, Display, YouTube, and Performance Max. Managed by the person you actually speak to, not handed off to a junior.
Every Google Ads format, one point of contact
We manage campaigns across every Google Ads format. The right mix depends on your business, your customers, and your goals. We will recommend what makes sense and build it properly from the start.
Search campaigns
The core of most Google Ads accounts. We target people who are actively searching for what you offer, with tightly structured campaigns, relevant ad copy, and smart bidding strategies that maximise your return.
Shopping campaigns
For e-commerce businesses selling physical products. Product feeds, merchant centre setup, and campaign structures designed to drive profitable sales at scale.
Display campaigns
Visual ads across Google's display network for brand awareness, remarketing, and audience targeting. We use display to stay in front of people who have already shown interest in your business.
YouTube campaigns
Video advertising on YouTube and across the Google video network. Effective for brand awareness, product demonstrations, and reaching audiences who are not yet actively searching.
Performance Max
Google's AI-driven campaign type that runs across all Google channels simultaneously. We set the guardrails, provide the creative assets, and monitor performance to make sure the AI is working in your favour.
Google Ad Grants for not-for-profits
Eligible Australian not-for-profits can access up to $10,000 USD per month in free Google Search advertising through the Google Ad Grants programme. We handle the application, setup, ongoing management, and compliance so you do not lose the grant.
Grant setup and management
We handle everything from eligibility checks and application through to ongoing campaign management and compliance monitoring. The grant has specific rules - we make sure you stay within them while getting the most from your budget. Read our full guide to Google Ad Grants for Australian nonprofits.
Why work with a consultant, not an agency
The Google Ads industry is full of agencies that charge management fees on top of your ad spend while a junior does the actual work. Here is how we do things differently.
No agency layers
You work directly with the person managing your campaigns. No account managers, no handoffs, no communication delays. The strategist is the practitioner.
Transparent reporting
You will always know what is working, what is not, and what we are doing about it. Monthly reports written for business owners, not marketing jargon.
No lock-in contracts
We work on rolling monthly agreements. If we are not delivering results, you can walk away. We earn your business every month.
Senior-level delivery
You get experienced hands on your account from day one. Not a junior learning on your budget while a senior reviews their work once a month.
Frequently asked questions
Common questions about Google Ads management.
We price based on scope - the number of campaigns, platforms, and level of involvement. No lock-in contracts, no agency markup. Because you are working directly with the person managing your account, there is no overhead baked into the price. We are happy to walk through what a realistic scope and budget looks like for your situation. For a detailed market breakdown, see our guide to Google Ads management costs in Australia.
It depends on how quickly you need results. Google Ads puts you in front of people who are actively searching right now - it is the fastest lever you can pull. SEO builds your organic presence over time so you are not paying for every click forever. Most clients start with one and layer in the other once the first channel is performing. We will recommend what makes sense for where you are today.
It depends on your industry, your goals, and how competitive your market is. We help you set a realistic budget based on what your competitors are spending, what keywords cost in your space, and what return you need to make it worthwhile. There is no minimum spend, but we will be honest about what is realistic for your situation.
Yes. We start with a full audit of your current account - campaign structure, keyword targeting, ad copy, bidding strategy, and conversion tracking. You will get a clear picture of what is working, what is not, and what we would change. There is no obligation to proceed after the audit.
It varies significantly by industry and business model. E-commerce businesses might target a 4:1 to 8:1 ROAS, while lead generation businesses focus more on cost per lead and close rates. We benchmark against your industry and set realistic targets based on your margins and goals, not generic averages.
Yes. Google Ad Grants gives eligible Australian not-for-profits up to $10,000 USD per month in free Google Search advertising. We handle the application, setup, ongoing management, and compliance so you do not lose the grant. If you are a not-for-profit, this is usually the first conversation we have. Read more in our full guide to Google Ad Grants.
Ready to get more from Google Ads?
Tell us what you are trying to achieve and we will show you what a realistic campaign looks like.
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